Who’s leading the charge.

Broadway’s core team has over 50 years of combined experience working with a local, regional, and
national clientele.

Leslie Baker

Leslie Baker

VP, Sales & Marketing

With 30+ years of marketing and advertising experience, Leslie offers clients a rare combination of strategic expertise, having served in a variety of account management and brand planning roles.

With 6+ years of NYC ad agency experience, she managed key accounts like Pepsi, Alitalia, Clairol, and Corning. Once re-located to Albany, Leslie landed at Beckman Associates managing the Freihofer’s account (the largest consumer account in the Capital Region).

Years later she moved to Health Now/BlueShield of Northeastern NY, where she quickly rose to Vice President/Sales & Marketing, integrating these functions to optimize the health plan’s growth during her 10-year stint.

Most recently she joined Broadway Marketing as a partner, to service key clients and establish its Marketing Communications division.

Geoffrey Patack

Geoffrey Patack


Straight from college, Geoffrey followed his dream to NYC, entering the fast-paced world of entertainment management. While at American Talent International (ATI), he rapidly rose from his entry level position as one of the "boys in the mailroom" to Executive Producer of various syndicated broadcast music and entertainment shows.

From there his entrepreneurial spirit brought him to Albany, where he saw the opportunity to spearhead the diversification and growth of Broadway Marketing Ltd. Due to Geoffrey's leadership, today the company is a thriving promotional product and marketing communications shop, focused on helping its clients grow their businesses.

In addition, Geoffrey provides consulting services for Green Light Development, a real estate investment enterprise, and provides consulting services to companies at various stages of development, with a focus on profit improvement.